Because we are one Thales, unified by a shared common purpose, it makes perfect sense to rationalise our branding into a single Masterbrand that unites our entire organisation.

The business benefits of taking a Masterbrand approach are compelling:

MASTERBRAND	BENEFIT
Single-minded approach to brand strategy	Clarity of purpose for all audiences
Focus on one Masterbrand	Elimination of confusing sub-brands
Shared brand equity across Thales	All parts of Thales benefit from tje enhanced brand value
Unified brand identity projecting the same promise	Mutually reinforcing brand touch-points across the entire operation
Shared communications	Economies of scale

Our unified Masterbrand approach means that no additional sub-brands, logos and visual identities for products, product lines, services, solutions or capabilities are allowed.

One Thales = One Thales Masterbrand.